Customer Service Expert-Customer Service Tips by Shep Hyken

Customer Service Expert

Social Media & Customer Service: Another Customer Service Training Tip

This is a different customer service training tip based on frequently asked questions that come up during my customer service training programs.

Social media seems to be the rage these days. You hear about companies using Twitter to learn about their happy and dissatisfied customers. Here are several thoughts:

Yes, you should have a Twitter account. For those who don't know, Twitter lets you post a short message that can potentially be broadcast to the entire world. Once you sign up you can do a search for any postings that include your company's name. If there are any out there you can read them and respond appropriately.

What about Facebook? Companies are creating value for their customers by setting up Facebook groups where customers can have on-line conversations about all kinds of topics you feel are important.

Hosting a Blog allows you to share information about your products and services to the world. Don't create blatant promotion. Give away great ideas and advice.

In the three ideas above - or any social media strategy - you must offer value to your customers. If you give away valuable tips and advice about how to use your products and services, you will start to attract followers, who if they aren't already your customers, will hopefully be soon.

Part of great customer service is creating exceptional value beyond just the product or service you sell. Social media is a great way to accomplish this.

Shep Hyken, CSP, CPAE is the Chief Amazement Officer of Shepard Presentations. As a professional speaker and author, Shep works with companies who want to develop loyal relationships with their customers and employees. For more information on Shep's speaking presentations, including his customer service speaking and training programs, books, tapes and learning programs please contact:

Shep Hyken 314-692-2200 Email: shep@hyken.com Web: http://www.TheCustomerFocus.com

Copyright 2010 by Shep Hyken, CSP, CPAE and Shepard Presentations, LLC

Shep Hyken is the the Chief Amazement Officer of Shepard Presentations. As a speaker, author and customer service expert, Shep helps organizations build loyal relationships with their customers and employees. His customer service and loyalty articles have been read in hundreds of publications, and he is the author of Moments of Magic, The Loyal Customer and the Wall Street Journal and USA Today best seller The Cult of the Customer. He is also the creator of The Customer Focus customer service training program, which helps clients develop a customer service culture and loyalty mindset.

To read another article on customer service go to http://hyken.com/article-sl-140-five-must-do-customer-service-tips.html

For more information visit http://www.TheCustomerFocus.com

Copyright 2010, Shep Hyken, Shepard Presentations, LLC