Parature Best Practices Webinar Explores the Success of the Nordstrom Customer Focused Culture

Vienna, VA – January 15, 2010 – Parature, a global leader in on-demand customer service software (http://www.parature.com/customer-service-software.aspx), announced today a free webinar offering organizations insight into the inner workings of the Nordstrom customer service culture. The webinar entitled “The Nordstrom Way to Customer Service Excellence” will be held on Wednesday, January 20, 2010 at 2:00pm EST. To register for the webinar, please visit www.parature.com/webinars.

Outstanding customer service – the key to successful organizations, a competitive differentiator and a facilitator of customer loyalty – is synonymous with one of the nation’s leading fashion specialty retailers. Nordstrom, known for providing the ultimate customer service experience, has become the national standard for customer service. How did they earn this reputation? What is their philosophy? The Nordstrom Way to Customer Service Excellence (http://www.parature.com/res_webinars.aspx) will feature Robert Spector, bestselling author of The Nordstrom Way to Customer Service Excellence. Mr. Spector will break down the elements of the Nordstrom philosophy and explain how they can be adapted for virtually every kind of organization by detailing the nine management principles that have made them the gold standard for customer service.

Parature’s “Best Practices in Customer Service” webinar series is designed to serve as an educational and informational resource for organizations throughout numerous industry sectors to gain insight into customer service best practices and to improve the customer experience. To register for any webinar in the series or to view previous webinars visit parature.com/webinars.

Parature (http://www.parature.com/default.aspx) enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. The seamlessly integrated suite of Parature Customer Service™ software (http://www.parature.com/customer-service-software.aspx) modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.

“Parature is dedicated to helping all organizations deliver superior customer service,” stated Parature Vice President of Marketing, Gary McNeil (http://www.parature.com/team_GaryMcNeil.aspx). “We demonstrate this commitment, not only by providing the smartest, most efficient customer service software, but also by providing valuable written content and events. Parature has conducted in-depth research to provide relevant and thought provoking insight into industry trends and effective strategies that will contribute to the success of customer service professionals around the world and enable organizations to provide an exceptional customer experience at an affordable price.”

Parature, Inc.

Parature, a leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company’s software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. Founded in 2000, Parature received the 2007 and 2008 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. Parature has been named to both the Washington Business Journal’s list of Best Places to Work and The Washingtonian list of Great Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support millions of end users worldwide. For more information, visit www.parature.com or follow @Parature on Twitter.

Media Contact:

Dayna Tenorio

571.730.6241

dtenorio (at) parature (dot) com

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